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FOR IMMEDIATE RELEASE
Contact: Maggie Carr, Marketing Manager
(212) 807-8220 x218

 


New York, NY – July 19, 2005 - LAPTOP-Mobile Solutions for Business & Life, athe mobile technology authority, in partnership with NewsStand, Inc., announces the launch of its new, electronic version, effective with the August 2005 issue. LAPTOP’s readers will be able to enjoy exact copies of the printed magazine in an electronic format. The entire issue will be delivered to subscribers’ e-mail accounts, complete with articles, photos, and advertisements, and can be read from anywhere subscribers use or take their PCs or notebooks, without being connected to the Internet. Readers enjoy the benefits of digital functionality, such as keyword search, direct jumps to desired sections or article continuations with one click of the mouse, quick scan of two-page spreads, zoom-in for articles of interest, and (when connected to the Internet) the hotlinking of all URLs in both editorial and advertisements.

“This digital option is ideal for our tech-savvy, mobile-oriented subscribers,” said Edward Brown, Publisher of LAPTOP. “Readers will now be able to enjoy the magazine as they travel on business or commute to and from work, and it further demonstrates how LAPTOP celebrates the infusion of technology into our lives.”

"We are very pleased to add LAPTOP to our growing title base. It is a perfect solution for its readers who are on the go, wanting their magazine content instantly, wherever they are," said Kit Webster, president and chief executive officer of NewsStand. "With NewsStand, the publication will preserve its investment in brand, content and design, while providing its readers additional functionality, portability and interactive options."

LAPTOP's electronic edition goes onsale July 19th. Customers can purchase annual digital subscriptions to LAPTOP by going to www.laptopmag.com/subscribe. Single electronic copies are offered, as well, as are subscriptions to LAPTOP's identical print version.

About LAPTOP-Mobile Solutions for Business & Life
LAPTOP and its Special Issues are written for an audience of mobile enthusiasts. Every issue delivers hands-on product reviews, objective comparisons, ground-breaking coverage of the latest tech trends, and insightful interviews with industry leaders. From cell phones, notebooks, PDAs, projectors, and wireless gear, to the latest in Wi-Fi and 3G, LAPTOP's got it covered. For more information, go to www.laptopmag.com

About NewsStand, Inc.
NewsStand, Inc. is the leading digital partner for premier publishers of newspapers, magazines and other print media and is included in eContent Magazine's list of Top 100 Companies for 2003 and 2004. NewsStand's digital delivery solution makes it possible for subscribers to access via the Internet an entire publication in traditional print format that can be read online or offline on their computers. Currently, the company has over 250 titles under contract and delivers digital copies to readers in more than 120 countries.


Bedford Communications, Inc., 1410 Broadway, 21st Floor, New York, NY 10018; (212) 807-8220; www.laptopmag.com