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PRESS RELEASE
Contact: Jessica Mason, Marketing Manager
(212) 807-8220 x218



LAPTOP Magazine Joins Get ConnectIT B2B Trade Show As Media Sponsor

TORONTO, Canada – August 17, 2004 – Award-winning mobile technology publication, LAPTOP Magazine, has formed a partnership with the Get ConnectIT Extravaganza, a business trade show & conference with a strong focus on technology solutions. The Get ConnectIT Extravaganza is being held in Toronto, Canada, September 30th at the prestigious Air Canada Centre.

"LAPTOP Magazine is proud to be sponsoring the Get ConnectIT Extravaganza," says Jessica Mason, Marketing Manager, LAPTOP Magazine. “This is an ideal occasion to reach our target audience of IT professionals during an event focused on growing their businesses. Attendees will have the opportunity to learn about the latest developments in the mobile marketplace, which is precisely what we offer our readers."

Robert Cohen, president of Integrated mar.com, the official presenter of the Get ConnectIT Extravaganza, calls it a fantastic opportunity for both organizations. “A synergy exists between the readers of LAPTOP and the Get ConnectIT Extravaganza audience. We’re providing these audiences with the opportunity to see and hear about some of the latest and greatest advancements in technology.”

Published 14 times per year, LAPTOP is the authority on all things mobile. Every issue delivers hands-on product reviews, objective comparisons, groundbreaking coverage of the latest tech trends, and insightful interviews with industry leaders. When it comes to mobilizing the workforce, LAPTOP’s got it covered: Wi-Fi, cellular solutions, notebooks, presentations, vertical markets, and more.

On September 30th, Toronto’s fabulous Air Canada Centre will transform into a powerful networking tool for both the business-to-business and technological industries. An estimated 6,500 attendees will experience The GET ConnectIT Extravaganza B2B Trade Show & Conference during the day and up to 18,000 will be in attendance for A Salute To Canadian Excellence in the evening. The Salute will include:

- Performances by Canadian Olympians

- Canadian IT Excellence Awards

- Appearance by the Barenaked Ladies, Jayne Eastwood and Deb McGrath and others

- Celebrity/NHL Legends hockey game, including members of Canada’s Gold medal Women’s Olympic team

- Charity casino, parties & more

Tickets to the GET ConnectIT Extravaganza may be purchased through Ticketmaster at 416.870.8000 or www.ticketmaster.ca. Prices range from $10-$65.00.

Sponsorship opportunities are still available.

Supporting Serve Canada and Gilda's Club Greater Toronto, GET ConnectIT Extravaganza will raise approximately $300,000 for these important charities.