PRESS RELEASE
Contact: Jessica Mason, Marketing Manager
(212) 807-8220 x218
New York, NY – March 10, 2003 –TECH Edge has been launched into the limelight with Senior Editor Mark Spoonauer’s recent appearances on NBC’s popular morning show, “Weekend Today in New York,” as an expert in the field of cutting-edge technology. Over six million viewers tune into the NBC weekend show, providing a wonderful opportunity for Bedford to brand its hot new title.
The first segment aired January 25th. Its focus was on different ways to upgrade your PC. Four specific product categories were featured: digital cameras, LCD monitors, multimedia speakers, and wireless networking. Aside from the cool factor of each product, the practicality of upgrading was also discussed, including how these products save space and make us more productive.
The second segment aired February 22nd, with the animated topic of robots. From Sony’s Aibo to iRobot’s new Roomba vacuum, TECH Edge acknowledged the impact robots have, and will continue to have in the future. Mark also brought with him Evolution Robotic’s ER-1, and Sharper Image’s Roboscout, all featured in TECH Edge’s March issue.
With its one year anniversary fast approaching, TECH Edge looks forward to a bright future, complete with continued television appearances and fresh editorial energy. In just nine months, TECH Edge has inundated newsstands and increased by 25% in sales. By the end of the year, subscriber and single copy sales are anticipated to reach an unprecedented 50% growth in circulation.
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